ANNAMALAI Solved Assignment MBA MARKETING MANAGEMENT

The eighth performance, for which judge Q could not attend, was awarded 37 marks by judge P. If judge Q has also been present, how many marks would be expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

1 You have recently joined a branch of a Bank as its manager. Write a report to the head office on the short falls in the routine work of the branch.

1. Design an Agenda and Minutes of an annual general body meeting. (Assume your own choice of company)
2. Explain the process of designing and developing oral presentation. Also, prepare a five minutes presentation to address your managers on any matter of your choice.
3. Develop a complaint letter as a dealer to the manufacturer about the replacements of defective products. Highlight the complaints pointed out by the customers regarding the products.

1.8 ADVERTISING AND SALES PROMOTION

1. It is not imperative that consumers always go through the strides in the ‘Hierarchy of effects model’. Defend.
2. Do ‘Persuasion advertising form’ benefit company if the competition increases – Justify.
3. Trace and explicate an activity which is having capability to complement and supplement the functions of marketing.
4. Justify the rationality of placing texture and visual weight as focal of visual aesthetics.